Online Tracking
Historically, about three quarters of websites on the Internet have employed technical measures to track the activities of their users.1 A number of different methods are used, but the ultimate objective of tracking is to build a comprehensive profile of the user.
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Tracking Methods
New tracking methods are constantly under development, so this list will probably always be incomplete.
References and Further Reading
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Adam Lerner, Anna K. Simpson, Tadayoshi Kohno, and Franziska Roesner. “Internet Jones and the Raiders of the Lost Trackers: An Archaeological Study of Web Tracking from 1996 to 2016.” 25th USENIX Security Symposium, Austin, TX, August 10-12, 2016. Available Online ↩
- Johan Mazel, Richard Garnier, and Kensuke Fukuda. “A comparison of web privacy protection techniques.” Computer Communications, 144: 162-174. August 15, 2019. Available on arXiv
- Online Behavioral Tracking. Electronic Frontier Foundation.
- Gonzalo Torres. Who Is Tracking You Online?. AVG Signal Blog. October 26, 2018.
